In today's world swept by the digital wave, locators have evolved from simple position-tracking tools into "nerve endings" that support the efficient operation of various industries. Whether it's cargo tracking in cross-border e-commerce, livestock management in smart agriculture, or asset monitoring in urban security, locators are reshaping industry rules through precise data feedback. According to a report from market research institution IDC, the global locator market shipments reached 320 million units in 2024 and are expected to exceed 500 million units by 2027, with a compound annual growth rate remaining above 15%. However, behind the market prosperity, the locator industry is plagued by a series of connection problems. These pain points not only restrict the performance of equipment but also become obstacles to the digital transformation of enterprises.
Deep-Rooted Pain Points from Functional Limitations to Experience Disruptions
The core value of locators lies in "real-time perception and accurate transmission". However, in practical applications, multiple factors make it difficult to fully realize this value:
The "blind zone dilemma" of network coverage is the most prominent challenge. In logistics and transportation, as trucks travel between cities and rural areas, traditional communication cards often cause interruptions in positioning data due to weak signals in remote areas. A person in charge of a cross-border logistics enterprise revealed that on its freight routes in Central Asia, about 35% of the sections will have positioning delays exceeding 10 minutes, and in extreme cases, there will even be complete loss of contact, which brings great hidden dangers to cargo safety. In the agricultural field, field locators also face problems - signal blockage in areas such as mountain terraces and dense orchards makes the position monitoring of irrigation equipment frequently fail, affecting the advancement of precision agriculture.
The "adaptation barriers" in transnational scenarios increase operational complexity. There are differences in communication standards and frequency band standards among different countries. Traditional SIM cards need to be manually replaced to adapt to local networks, which not only consumes a lot of labor costs but also causes "time gaps" in positioning data. For example, the container positioning system of an international shipping company needs to replace regional SIM cards when docking at ports when passing through different regions such as Southeast Asia, Europe, and the Americas. Each operation causes an average loss of 2-3 hours of positioning data, and the annual loss due to scheduling errors caused by data gaps exceeds tens of millions of yuan.
The "invisible black hole" of cost control makes enterprises overwhelmed. In addition to equipment procurement costs, communication fees account for a high proportion of the total life-cycle expenditure of locators. The "one-size-fits-all" model of traditional packages leads to traffic waste for locators with low-frequency use (such as static warehouse monitoring), while high-frequency mobile devices (such as delivery robots) often incur additional fees due to excessive traffic. A retail enterprise calculated that its 8,000 smart shelf locators distributed worldwide waste 23% of communication costs every year due to inappropriate packages.
The "hierarchical bottleneck" of management efficiency restricts large-scale development. As the number of deployed locators increases from hundreds to tens of thousands, the complexity of equipment management rises exponentially. Manual work such as checking equipment status, adjusting traffic packages, and troubleshooting network faults is not only time-consuming and labor-intensive but also prone to omissions. In a smart city project, the operation and maintenance team failed to find that the SIM cards of 100 street lamp locators had expired, resulting in a 3-day failure of road lighting scheduling, which affected citizens' travel.
Upgraded Demands from "Being Able to Locate" to "Locating Well"
Faced with the above pain points, the industry's expectations for locator communication solutions are shifting from "basic connection" to "intelligent adaptation":
Enterprises are eager for "undifferentiated coverage" network capabilities. They hope that regardless of whether the equipment is in the city center or remote wilderness, it can maintain stable data transmission. Especially in extreme environments (such as desert oil fields and offshore drilling platforms), communication solutions need to have anti-interference and strong signal capture capabilities to avoid business stagnation caused by connection interruptions.
In transnational scenarios, "seamless switching" has become the core demand. Enterprises expect that communication solutions can automatically identify the network standards of the region, complete frequency band adaptation and operator switching without manual intervention, ensure the continuity of positioning data, and realize "one network management" for cross-border logistics, global asset monitoring and other businesses.
At the cost level, the call for "flexible billing" is increasing. Enterprises hope to customize flexible package plans according to the frequency of use, moving range, data transmission volume and other dimensions of equipment to achieve "pay as you use". At the same time, through intelligent early warning functions, excessive fees can be avoided in advance to make communication costs more controllable.
In terms of management efficiency, "digital operation and maintenance" has become an inevitable trend. Enterprises need to monitor the communication status of all locators in real-time through a visual platform, support remote batch operations such as package adjustment, fault diagnosis, and traffic recharge, reduce manual intervention, and improve large-scale management capabilities.
MAC Solves Industry Dilemmas with Global Communication Technology
In response to industry pain points and expectations, global communication solutions represented by Metrio Aero Core have provided systematic responses through technological innovation:
Relying on global network resources, it can achieve seamless connectivity in more than 180 countries and regions. Through intelligent algorithms, it automatically selects the operator network with the best signal, increasing the success rate of positioning data in remote areas to more than 95%. Wang Ying, an Internet of Things expert, said: "The core competitiveness of the next-generation communication solutions lies in transforming 'passive adaptation to the network' into 'active optimization of connections', so that locators can maintain the best state in any environment."
In terms of transnational adaptation, the solution supports multi-standard automatic switching, enabling cross-border communication transition without physical card replacement, ensuring uninterrupted data transmission. After being applied by an international express company, the data continuity of its intercontinental freight locators has increased to 99.2%, and the scheduling efficiency has increased by 18%.
The flexible billing model is another major highlight. Enterprises can customize data packages according to equipment types and usage scenarios, and realize dynamic adjustment by monitoring traffic consumption in real-time through the background. Data shows that enterprises using flexible billing have reduced communication costs by an average of 27%, and resource waste has been significantly reduced.
At the management level, the integrated IoT device management platform supports API docking with enterprises' existing systems, realizing automatic processing of functions such as equipment status monitoring, fault early warning, and remote operation and maintenance. This improves the management efficiency of 10,000-level equipment by more than 60% and greatly reduces labor costs.
New Possibilities Opened by 5G Integration and Ecological Development
With the popularization of 5G technology, locator communication solutions will usher in a new round of upgrades. The application of 5G-compatible SIM cards will promote the positioning data transmission rate to increase by more than 10 times, with latency reduced to the millisecond level, providing technical support for scenarios such as collaborative positioning of autonomous driving fleets and precise scheduling of industrial robots. According to GSMA's prediction, by 2028, the number of global 5G locator connections will exceed 800 million, accounting for 45% of the total number of locator connections.
At the same time, communication solutions will be deeply integrated into the IoT ecosystem, combining with environmental sensors, AI algorithms and other technologies to realize diversified applications of "positioning +". For example, in smart agriculture, the integration of positioning data and soil moisture sensor data can accurately guide irrigation operations; in cold chain logistics, the linkage of location information and temperature and humidity monitoring can automatically warn of the risk of cargo deterioration.
In the future, the supplement of satellite communication technology will further expand the application boundaries of locators. When equipment is in a ground network blind zone, it can automatically switch to satellite links to ensure uninterrupted communication in extreme environments, which will provide key support for special fields such as polar scientific research and ocean shipping.
The development of the locator industry has always been closely linked to the progress of communication technology. From solving the basic problem of "being able to locate" to achieving the high-level goal of "accurate positioning, low cost, and easy management", global communication solutions are promoting the industry's transformation from "tool attribute" to "value center". With the continuous iteration of technology, locators will play a greater role in smart logistics, smart cities, precision agriculture and other fields, becoming an important link connecting the physical world and the digital world.